Privacy Policy

Yù / Thousand Gold Collective

At Yù, we honour the trust you place in us.
Your personal information is handled with care, respect, and intention — just as we design our jewellery.
This Privacy Policy explains how we collect, use, and protect your information when you interact with us across our website, email, social channels, and any service linked to this policy (“Services”).

By using our Services, you agree to the terms below and allow Yù to contact you with order updates and, where permitted, marketing communications.

1. Information We Collect

We collect information only when needed to fulfil your order, support your experience, or communicate with you. This may include:

• Your name and contact details
  

• Billing and delivery address
  

• Email address and phone number
  

• Payment details (collected securely during checkout, never stored)
  

• Products you have viewed or purchased
  

• Cookies and similar technologies that help us improve our website experience.
  
  

2. Why We Collect Your Information

We use your information to offer a smooth, thoughtful shopping experience. This may include:

1. Fulfilling and delivering your orders, and ensuring our Services work securely and correctly.
   

2. Responding to your messages, questions, or requests.
   

3. Sending important updates — including order confirmations, shipping notices, account information, or support correspondence.
   

4. Sharing product news, launches, promotions, and brand updates (only if you opt in).
   

5. Scheduling or confirming appointments where applicable.
   

6. Conduct surveys to help us understand how to serve you better.
   

7. Meeting legal or regulatory requirements.
   

8. Preventing fraud, security risks, or misuse of our Services.
   
   

3. Sharing Your Information

Yù does not sell your personal information.
We only share your information with trusted partners where necessary to complete your order or operate our Services.

This may include:

Service Providers

• Shipping and logistics partners
  

• Payment gateways and fraud-prevention partners
  

• Email or communication platforms
  

• Website and analytics providers
  These partners may only use your information to perform their specific services — never for their own marketing.
  
  

Legal & Safety Requirements

We may disclose information if required by law, or if needed to protect the rights, safety, or property of Yù, our customers, or the public.

Analytics Partners

We may share non-personal data such as device and usage information to help us improve the browsing and shopping experience.

4. Children’s Privacy

Yù does not knowingly collect personal information from children under 13.
If you believe such information was provided to us, please contact us and we will remove it promptly.

5. Cookies

Cookies help us understand how you use our website so we can improve performance, personalise content, and show relevant advertising.
Details on how cookies are used — and how to manage them — can be found in our Cookie Policy.

6. Updating or Deleting Your Information

You have full control over your personal information.

If you wish to:

• Update your details
  

• Request deletion of your data
  

• Deactivate your account
  
  

Please contact us at hello@thousandgold.co and we’ll assist you.

For marketing emails, you may unsubscribe anytime using the link at the bottom of each email.